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Seth Godin

Yes! “So, how to overcome those that have a reflex to say no? One way is to flood the zone with people who are likely to say yes. Starbucks realizes the same thing when they put their stores directly...

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Better than Free

“Eight ways of making something worth charging for: Immediacy - Hardcover books command a premium for their immediacy, disguised as a harder cover. As a sellable quality, immediacy has many levels,...

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Seth Godin

Ego Just about every book publisher, including mine, has a beautifully lit display case of their books in the lobby. And just about every author, including me, looks at the display case when he walks...

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More Seth Godin (aka MSG)

Trusted Ears My experience is that the world is divided into several groups when it comes to critiques: One group likes everything. Another group hates everything. A third group eggs you on. The last...

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From Seth

Internal primaries [Summarized] How do you decide what to make next? Over the last few decades, I’ve probably launched 500 products and services. And I don’t think I’ve ever seen anyone talk about how...

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MSG

Advice for real estate agents (quit now!) [Adapted] Plan A: You should quit selling real estate. Now, if you’re still with me, you’ll be glad to know that the competition for attention just got...

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Sales

How do I persuade you? [Takeaway] Here’s the thing: unlike every other species, human beings make decisions differently from one another. And the thing that persuades you is unlikely to be the thing...

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Innovation

WordPress just lost the prelude that I was writing to this and I’m not re-writing it. From Seth Godin: The fibula and the safety pin Walter Hunt patented the safety pin almost 160 years ago. It looks...

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